Together with fashion designer Timo Rissanen
Installation view: Amos Anderson Art Museum, Helsinki 2012. Performer Janelle Abbott
Photographs: Salla Salin
15% was a performative installation addressing the global fashion system, an industry interconnected with both human and natural/ecological systems. While billions of garments are produced in the world yearly, an average of 15% of the fabric used in the process ends up as off-cut waste - material largely thrown straight to landfill. The social effect is most clearly visible in the working conditions and income situation of the factory workers who often work in so called sweat-shops.
The work created a production line in a gallery. A performer, working on the production line, made plain, white t-shirts. The whole process, from cutting the fabric to ironing the final product, was put on display and documented. Each shirt was numbered, the off-cut waste was packed boutique-style, and both the shirt and the unique waste were sold together in the museum's shop for the price of €4,95. The performance lasted 70 days.
All profits were given to charity.
15% was originally part of the Boutique - Where Art Meets Fashion exhibition, curated by Annamari Vänskä, in Amos Anderson Art Museum in Helsinki. The exhibition was also part of Helsinki Festival and World Design Capital Helsinki 2012 programmes.