Together with fashion designer Timo Rissanen
Installation view: Amos Anderson Art Museum, Helsinki 2012. Performer Janelle Abbott
Photographs: Salla Salin
15% is a performative installation addressing the global fashion system, an industry interconnected with both human and natural/ecological systems.
As billions of garments are produced in the world yearly, an average of 15% of the fabric used in this process ends up as off-cut waste - material largely thrown straight to landfill. But the material effects are only part of the whole: some of the social effects related to the industry are for example the working conditions and income situation of the factory workers who often work in so called sweat-shops.
The work creates a production line in a gallery. A performer, working on the production line, makes plain, white t-shirts.
The whole process, from cutting the fabric to ironing the final product, is put on display and documented. Each shirt is numbered, the off-cut waste is packed boutique-style, and both the shirt and the accompanying unique waste are sold together - for the price of €4,95.
15% was originally part of the Boutique - Where Art Meets Fashion exhibition, curated by Annamari Vänskä, in Amos Anderson Art Museum in Helsinki. The exhibition was also part of Helsinki Festival and World Design Capital Helsinki 2012 programmes.
In 2013 15% has been seen in Washington and New York.